Thursday, 9 August 2012

What a nerd...wait who am I to judge?


I work in IT (for now) and sit near a group of ...well, look there's no easy way to say it so I'm just going to - geeks.

As I was walking past one of the geeks today I noticed he was reading an article (online of course) about how beautiful the new Dell something or other computer is.




"Gosh what a geek!" I though to myself. Then I stopped abruptly and remembered.... I read articles about how beautiful words are.

And then I nearly shrivelled when I remembered this:
My score on yesterdays word challenge.
And if you look really close, I got a special badge for playing the most amount of word games in one day.

Who's a nerd?

Wednesday, 8 August 2012

A world without jargon

It will exist one day, I promise you.

But until then, with thanks to PR Daily, we can dream.....

Behold, jargon free sentences

Here's a few examples by the writer, Becky Gayllord:

Original: “The website is now fully operational with the ecommerce functionality all set up.”
Rewrite: The company has launched its website.


Original: “The new company and its management team has invested a substantial amount of their time and effort in laying the groundwork for the company’s unique value proposition to its potential customer base while setting the stage for developing its brand of products.“
Rewrite: The new company is developing its marketing plan.


Original: “The company’s customer-centric business model provides a strong value proposition to consumers.”
Rewrite: Customers like the company’s prices and service.


Lauren


Tuesday, 7 August 2012

Naughty Korea responds to mX



I don't think Korea's press people went to press school:

Check out the length of this response to a recent article in mX (Brisbane-based newspaper).


Naughty Korea responds to mX

Tuesday, 31 July 2012

Your words are all you have, CEO stands up for good grammar

Hallelujah, thank you Mr Wiens.

The CEO if iFixit says on all our communication mediums our words are all we have. No one will respect us if we can't tell the difference between their, there and they're.

It's a happy day in word nerd world.

Grammar rules: CEO stands up for grammar and why that's important

Lauren

Monday, 30 July 2012

Revolutionary in 2012: what does that look like?

Sleepless on Sunday meant I watched Paper Giants: the birth of Cleo. Fantastic, what a great mini-series. I adore Asher Keddie as an actress and she did such a great job of playing Ita Buttrose.

For someone like me, who is a child of the 80s, Paper Giants showed me just how different things were 'back then', in the early 70s. Women couldn't get a home loan on their own, they didn't have access to information about birth control. Things we would find outrageous today in 2012.

Cleo was certainly a revolutionary publication. It covered everything from love, sex, fashion and of course the infamous sealed section. I remember my own Nanna buying me a Cleo magazine when I was about 13 for the 12 hour drive to Exmouth from Perth. I tried to keep the sealed section quiet but my brother had other ideas. I felt his breath on my shoulder as he squealed: "Ewww, Lauren's looking at...." yeah you know what I was looking at.

Anyway, it got me thinking. What would be revolutionary today? It seems that nothing is off limits so what on earth would we write about?

Does it mean we are becoming to desensitised to events in the world?

If you had to produce the first issue of Cleo today, what would you write about?

Thursday, 26 July 2012

PR toolbags

PR Daily posted this and I love it.

What I don't love is that I have heard two of the 'toolbag' words in just one hour of being at work.

http://www.prdaily.com/Main/Articles/12253.aspx

However, it was a very good 'prezo' indeed.

Lauren

Thursday, 19 July 2012

Hey Mofo, do you love vino?

Has anyone else noticed there are a lot of omo's popping up lately?

Fomo - fear of missing out

Yolo – a word used by R&B artist Drake to mean “you only live once.” (PR Daily)

Are we really that lazy we can't say the whole sentence anymore?

That isn't the point of my blog post today though. It's this:

The mofo bomb is back!

That's the headline that greeted me this morning in a daily email update I get from a discount voucher website.

https://vinomofo.com/catchmofobomb?utm_source=scpn&utm_medium=email&utm_term=Newsletter19/07/2012&utm_campaign=mofo_bomb

Now I'm sure it means something awfully hip and cool that I am too old to understand. But I clearly remember mofo being short for well....something that I can't repeat here.

Does anyone else feel confused and weird over this company's name?

Red wine and mofo are two words that shouldn't be in the same sentence.

Lauren