Wednesday, 8 August 2012

A world without jargon

It will exist one day, I promise you.

But until then, with thanks to PR Daily, we can dream.....

Behold, jargon free sentences

Here's a few examples by the writer, Becky Gayllord:

Original: “The website is now fully operational with the ecommerce functionality all set up.”
Rewrite: The company has launched its website.


Original: “The new company and its management team has invested a substantial amount of their time and effort in laying the groundwork for the company’s unique value proposition to its potential customer base while setting the stage for developing its brand of products.“
Rewrite: The new company is developing its marketing plan.


Original: “The company’s customer-centric business model provides a strong value proposition to consumers.”
Rewrite: Customers like the company’s prices and service.


Lauren


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